Creative Ways to Grow Your Small Business Customer Base | Business Unplugged

One of the biggest challenges for small businesses tends to be finding new customers, particularly in uncertain economic environments like we are in today. So, we have asked our incredible CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs to share their best tip to help small businesses effectively grow their customer base. Their answers are presented below, in no particular order.

You may notice some similar ideas listed, but I kept them separate, as something in the way one is framed may resonate differently with you.

1. Collaborations

Consider partnering with a non-competing business to offer a joint promotion or product bundle. By teaming up with another business that shares your target audience, you can cross-promote each other and reach a wider customer base.

For example, a gym could partner with a healthy food delivery service to offer a fitness and nutrition package. Alternatively, a clothing store could partner with a makeup brand to offer a fashion and beauty package.

Thanks to: Shabnam Afroz of Blogging Explained.

2. Volunteer Your Expertise

Volunteering your expertise with local or national non-profits is one way for small businesses to grow their customer base. Volunteering your expertise or time can help you make connections in the community and also help you to gain future potential clients. If you operate a service-based business, your volunteer efforts can make those you help more likely to reach out to you to provide your services for a fee. Providing a discount can encourage them to recommend your service to others.

Thanks to: Annette Harris of Harris Financial Coaching.

3. Go to the Library

Community libraries are always looking for local vendors who can support their efforts to promote reading and learning. We are a gourmet chocolate maker who partners with our hometown library every summer to offer a free chocolate dipped vanilla cream cookie to youngsters who participate in the library's summer reading program. Kids get a coupon for a free cookie redeemable at our store. The parents bring the children in and see the delicious chocolate gifts and quickly become new customers.

Thanks to: Ryan Novak of Chocolate Pizza Company, Inc.

4. Share UGC Content on Social

Sharing UGC content (User Generated Content) on social media platforms is a great way to involve your audience in your business growth. The customers will feel more involved and share the content with their friends and family. It will also help to make your business more trustworthy. Typically, the engagement rate is also high on UGC content, which means more reach to potential customers.

Thanks to: Khahn Tran of Villa Ibiza.

5. Build Your Circle of Champions

Building a circle of champions and collaboration partners is key in growing your business and customer list. Here are some ways we have done this. We have a blog sharing community whereby my colleagues and I who provide different services to a similar audience agree to share one another's blogs throughout the year. This puts our work in front of OPA (other people's audiences). Know who your circle of champions are, agree on how to collaborate and remember to appreciate and reciprocate.

Thanks to: Charmaine Hammond of Raise a Dream.

6. Simply Provide Value

The best tip for small businesses struggling to grow their customer base is to provide more value. This means offering a unique product or service that cannot be found anywhere else. Small businesses should also focus on customer service so that customers want to come back again and again.

Thanks to: Kristin Marquet of Marquet Media, LLC.

7. Content is King

I have founded and successfully exited one small business and am currently building another. Building our marketing on Facebook has been one of the cornerstones of our strategy. We have found from testing all aspects of Facebook that what works best for us is advertising content. We have built our email list and content model by using Facebook Ads to send people to landing pages to sign up. We sell workout equipment and programs at www.living.fit which runs on Shopify.

Thanks to: Jay Perkins of Living.Fit.

8. Outshine Your Competitors

Outshining your immediate competitors gives you that much sought after edge. Expand your focus, look at gaps which you can fill whether in service, knowledge, or marketing. By understanding what your competitors are doing, you'll be better placed to snag new clients and retain your current customer base. Customer retention is equally if not more important than expanding your reach.

Thanks to: Emma O'Connor of House Buyer Network.

9. Meet in Person

During the pandemic, we avoided personal contact. The best way to renew old clients and gain new ones is to create events where folks can meet you and speak with you in person. It can be an open invite for coffee, it can be a wine tasting, or as I did for my travel business, I created an Expo and had 300 people attend. It is always better to promote it to many and those that like you will reach out to do more business with you.

Thanks to: Mitch Krayton of Krayton Travel.

10. Microinfluencers to the Rescue

To grow our Instagram presence, we enlisted the services of SocialCat.com to have more microinfluencers use our products. We have consistently grown our sales through the use of this service, raising our visibility and our followers on Facebook and Instagram, which are our primary social sites for promotions. As a small business owner with little time to manage social media, this service has been instrumental in our profitability, especially with our new Lil' Heat Lil' Sweet new product launch.

Thanks to: Denise Dorman of CorSpice.com.

11. Invest In Digital PR Campaigns

My advice would be to invest heavily in digital PR campaigns. Rather than relying solely on paid ads, building relationships with journalists through platforms like HARO, PressPitch.io, or qwoted can lead to valuable media coverage that increases brand awareness and credibility. Plus, getting featured in reputable publications can take your business to new heights that ads simply can't match.

Thanks to: Bilawal G. of PressPitch.io.

12. The Old-fashioned Way

Small business can grow the old-fashioned way. Don't rely on digital promotion. Get out there, show up, in person. Smile, listen. Make connections. You never know where the right contact will come from. And BE your brand.

Thanks to: Susan Klein of Success Technologies Inc.

13. Collaborate for Reach

One of the most effective ways for small businesses to increase their reach is to collaborate with complementary businesses so that each business promotes the others to their own audience. For example, one of my favorite restaurants puts discounts for nearby yoga classes on every table and displays artwork from local artists on their walls (that patrons can buy). And those businesses reciprocate with discounts for the restaurant.

Thanks to: Kelly Wade of K. M. Wade.

14. Bring Customers Back!

Use email and marketing automation to leverage the customer list you already have. Times are tight, especially for small businesses, and there is a high likelihood that small businesses are sitting on a wealth of customer contact information (like emails) that you can use to bring customers back. New customers are great, but cost far more to convert into paying customers. Do the most you can with what you already have and make sure you have a solid email marketing strategy in place.

Thanks to: Matt Erickson of National Positions.

15. Get New Customers By Helping

Local Facebook groups are the most underutilized method of getting new customers at the local level I’ve ever seen.

No matter your niche or vertical, there is a FB group that you can participate in to contribute to the discussion, answer questions, and develop a presence to refer people to your business, often times when they are looking for exactly what you offer.

Thanks to: Bryan Clayton of GreenPal Lawn Care.

16. Write the Book

Whatever it is you do, write the book on the topic and become the recognized expert. Most small business owners never think to write a book, or if they think of it, it seems daunting, and that's exactly why you should be the first—it will set you apart from everyone else!

Your book doesn't have to be long and you don't need a publisher. A friend of mine went from idea to printed book on Amazon in two weeks and landed multiple 6-figure deals during the next 12 months because of that book.

Thanks to: Josh Steimle of Published Author.

17. The Power of Referral Programs

A referral program is an effective way for small businesses to reach new customers. By incentivizing existing customers to refer their friends and clients, you can tap into a new audience with a higher conversion rate than other marketing methods. Offering rewards for successful referrals motivates customers to become advocates for your brand, leading to increased revenue and a larger customer base. Referral programs are cost-effective as you are outsourcing marketing to loyal customers.

Thanks to: Alphonso Cheponis of Straightline Consulting Group.

18. Survey Your Target Market

Nothing gets people engaged with your business like asking their opinion. A survey is a non-salesy way to start talking. By a survey's very nature, you are expressing interest in them. If you can share the results with them, even better. That positions you as a leader in your field and is an excuse to contact them again in a non-salesy manner. All of a sudden, you have a relationship with many potential customers in your target market.

Thanks to: David Leonhardt of THGM Ghostwriters.

19. By Increasing Brand Awareness

Collaborate with local charities or nonprofits to give back to the community and increase brand awareness. As a small business, your first priority should be to inform people of the products or services and mention your brand as the perfect fit, and should not be blindly selling your services.

Thanks to: Shekhar Chatterjee of Mr. Shekhar.

20. Offer Promotions and Discounts

Offer promotions and discounts to new customers to incentivize them to try your product. This can help you attract new customers and encourage word-of-mouth referrals. Offering regular promotions and discounts can entice new customers to try your products or services, and it can also help retain existing ones.

Remember, growing your customer base takes time and effort, but by implementing this strategy, you can attract new customers and build a loyal following for your business.

Thanks to: Ayman Zaidi of iwoolfelt.

21. Use the Power of Social Media

Having a strong social media presence can help you attract more customers. By posting regular updates, promotions, and engaging with your followers, you can attract more visitors to your website and increase your customer base. For our smart lock business, we utilize social media channels like Facebook, Instagram, and Twitter to promote our business and engage with potential customers. We also use targeted advertising to reach people who are interested in home security.

Thanks to: Vincent Zhu of ShineACS Locks.

22. Never Miss Industry Events

Never miss events and conferences related to your business because they are your best chance to promote your business and network with potential customers and partners. Attending relevant events and trade shows can help you reach a new audience and generate leads for your business. Industry events are a great chance to grow and get to know your rivals so that you can create better strategies to win over potential customers.

Thanks to: William Nolan of TheBestMowers.co.uk.

23. Bike Squad for Brand Buzz

Hire a squad of brand ambassadors equipped with bikes in your branding colors, as bright as possible. Have them go around your service area (3-5 km radius), handing out leaflets.

This is effective, especially for small retail businesses.

It targets people living and working in the area (your targeted customers).

It generates good branding, as you interact with customers, and let them know about the promotion and your business.

Thanks to: Penny Sinclair of Worth It.

24. Exceptional Customer Services

Ensure that you provide excellent customer service to your existing customers so that they will recommend your product to others. This will go a long way in helping you grow your customer base. You can provide the best customer services to your customers by responding quickly to their needs and questions. Happy customers are more likely to spread a good word about your business, and word of mouth is an effective way of acquiring new customers.

Thanks to: Harman Singh of Cyphere.

25. Start a Networking Group

Start networking group! You can carefully select members, ensuring a mix of diverse yet complementary skills, leading to productive partnerships. You're in control of the group's objectives, format, and rules, allowing you to tailor it to your industry's specific needs. As the group's leader, you gain increased visibility and authority among peers, which helps in attracting referrals. Ultimately, a custom-built group maximizes networking potential and accelerates growth.

Thanks to: Adam Drake of Highland Investment Advisors LLC.

26. Power Up Your Business Growth

My tip for small businesses to grow their customer base is to focus on SEO. SEO (search engine optimization) helps businesses increase their visibility on search engine results pages, leading to more website visits and potential customers. Effective SEO requires a combination of keyword research, content optimization, link building and technical optimization. With the right SEO strategy, small businesses can increase their reach and attract more customers.

Thanks to: Jason Berkowitz of BreakTheWeb.

27. Think Outside the Box

Think outside the box and get creative in your approach to finding new customers! Use social media channels, like YouTube, to create informative and entertaining videos that demonstrate the products and services you offer. This tactic is great for marketing your business and can help you reach a broader audience. Additionally, look into virtual networking opportunities, as they allow you to meet potential customers without leaving your home. Good luck!

Thanks to: Zeeshan Haider of Greenry Enthusiast.

28. Gamification

My number one tip is to leverage the power of gamification. By creating games, challenges, and incentives, businesses can create an engaging experience that will draw customers in and encourage them to keep coming back. Through gamification, businesses can not only increase customer loyalty, but also gain valuable insights into their target audience. These insights can then be used to create more engaging experiences that will help keep customers coming back for more.

Thanks to: Erik Emanuelli of ErikEmanuelli.

29. Stay Ahead of the Game

My tip is to leverage relationships with other small businesses. Partnering with complementary businesses can help you reach new customers and gain additional exposure. For example, you could offer a joint promotion with a business in a related field or provide a discount to customers who purchase from both businesses. It’s a win-win situation and helps customers discover you!

Thanks to: Zeeshan Khan of SabersGuru.

30. Build High-quality Backlinks

Whenever you get a backlink from a reputable website it helps boost your website's authority and visibility with search engines. The more high-quality the backlinks, the more search engines like Google view your website as a trustworthy and authoritative source of information. Now because potential customers are always on the search for the best services out there, they're more likely to click on and trust websites that appear at the top of search results.

Thanks to: Jess Rodley of Dialed Labs.

31. Sustainable Success

Embrace green initiatives, like planting a tree for each order and allowing customers to view them online. This eco-friendly approach sets your business apart, appealing to customers and adding value. Promote this through social media, email, and your website, highlighting the environmental benefits. Transparency fosters pride and encourages word-of-mouth marketing. You could even partner with local environmental organizations to amplify your sustainable message and attract a wider audience.

Thanks to: Martin Seeley of MattressNextDay.

32. Making Video Work for You

Harness the power of video on platforms like YouTube and TikTok. Creating engaging, informative, and entertaining videos can exponentially increase brand visibility and reach, allowing businesses to connect with potential customers on a personal level. By showcasing products, services, and company culture in short, shareable videos, small businesses can organically grow their customer base through viral exposure and word-of-mouth recommendations.

Thanks to: Sadi Khan of Yamu Media.

33. Get KNOWN!

Small business owners will never have success sitting at their desk or behind their computer. Along with networking, business owners have to be known because clients, customers and partners do business with folks they know and trust.

Thanks to: Glenn Proctor of REDDjobb.

34. Find a Synergistic Business

In most marketspaces, there are companies that correlate to your industry but are not direct competitors, and you can effectively grow your customer base by partnering with these synergistic businesses. By working with these entities, you can cross promote by marketing to their customer base through emails and other digital platforms, in-store advertising, or special promotions. In partnering with a synergistic business, you can reach an already refined target audience and grow your base.

Thanks to: Alexandre Bocquet of Betterly.

35. Partnerships with businesses

In our modern, so-well-connected world, it's easier than ever to form partnerships with other businesses. These businesses can partner up and work together to help each other by sharing your services with their audience.

These partnerships can be made in a number of ways, but the essence of them is the same: working together.

I've worked with other businesses in the past and it is proven to be a great way to reach a new audience and find new customers.

Thanks to: Anthony Kalka of The Kalka Law Group.

36. Show, Don't Tell

The world is more visual when it comes to consuming content now, which makes visual-driven platforms like YouTube/Instagram/TikTok gain popularity. With the rise of a generation that would much rather watch/look at something vs sit/read, there is a growing trend of more visual content including pictures/videos (long and short form)/memes/diagrams/infographics. As more people shifted online during Covid, live streams were increasingly used to host public events/meetings on platforms like Twitch.

Thanks to: Paige Arnof-Fenn of Mavens & Moguls.

37. Cycling Passion and Business

Years ago, I biked across the country. I wrote a book about it that eventually crossed over from being a biking book to a business book. Now, years later, I am networking with cyclists that are also business owners and the book is helping bridge between my passion of cycling and my passion of helping businesses grow. I interview on cycling podcasts and it has a cross-over to business. Take your passion and use it as a platform for networking and cross over to your business.

Thanks to: Donna Price of Compass Rose Consulting, LLC.

38. Offer Your Knowledge

Many business owners forget they have their expertise to offer along with their products, and this is why you should offer your knowledge to as many outlets as possible to grow your customer base. Customers are thirsty for value rich information, so by providing expertise to newsletters, blogs, and even live webinars, you can boost your businesses brand while grabbing the attention of potential customers. In offering knowledge, you can grow your base and sell yourself as the go-to brand.

Thanks to: Ryan Rottman of Online Sports Database (OSDB).

39. Be Flexible in Your Approach

You may have a go-to marketing strategy but trends change, which makes it critical that you are flexible in your approach to grow your customer base. Whether it is alterations in social media or other digital platforms, customers often fluctuate in which ones they utilize to access certain types of information. Therefore, implementing flexibility in your marketing by alternating between different digital and traditional outlets is important to making information accessible in order to grow.

Thanks to: Matt Miller of Embroker.

40. Google Business Profile

As a small business, if your Google Business Profile (Google map listing) isn't fully optimized, you're doing yourself a huge disservice.

The local 3-pack is prime real estate on Google searches and leads to a lot of sales!

Did you know the pre-defined services designated to your business categories is a direct ranking factor? If not, that's where you should start! Click off on the appropriate pre-defined services and optimize your listing from there.

Thanks to: Luke Hancock of Bin There Dump That.

41. Go After Big Clients, Too

Growing a customer base is not just about the number but the actual size of the customer, so small businesses should include a strategy for acquiring big companies as clients. Large companies make bigger purchases, but small businesses are often hesitant to approach them, fearing they will not be taken seriously. Yet more companies are learning the benefits of working with small businesses, and by highlighting those qualities you can grow both your base and the size of the customers as well.

Thanks to: Cody Candee of https://usebounce.com.

42. Get a Little Uncomfortable

Unless you have a brand that is a household name, no one feels connected to a logo; they want to connect with a person they can learn to trust and feel as though they're building a relationship with. One of my favorite ways to do that is still LIVE STREAMING, followed by short-form video. But, we hear so many excuses from clients because they're not confident enough or don't think they have value to share. YOU DO! Get uncomfortable for a minute, people respect it and respond so well!

Thanks to: Bobbi Baehne of Think Big Go Local, Inc.

43. Being Creative on Social Media

Social media is more than just a place for you to share photos of your cat and laugh at memes. Social media is a major marketing platform for our modern times and can be a huge asset in growing your customer base.

It requires a certain level of creativity and the more unique you can be, the bigger reaction you'll likely receive.

There's so much you can do to stand out and flex your creative muscles, so find a way for you to do it. It could open all sorts of doors for you!

Thanks to: Danielle Hu of Wanderlover Business Masterclass.

44. Try Something New

Try something new. Something that has low cost of time and money, at least initially. This is in the "think outside the box" mentality. It will give you a chance to test out a new strategy, and if successful, allocate more resources to it with time. With the changing landscape of online training and increased SEO difficulty, we began using tactics meant for landing in-person training clients to land online clients. It worked, and reduced our marketing costs as a side benefit.

Thanks to: Nathan DeMetz of Nathan DeMetz Personal Training LLC.

45. Top Class Client Experience

Creating a top class client experience, both digitally and in person, will enable you to grow your customer base naturally. Simplify each step of your customer journey from first contact through to repeat clients. Where possible, use AI to answer questions instantly to increase conversions from prospect to customer.

Thanks to: Michelle Walker of My Spiritual Guidance.

46. Build it and They Will Come

For software-based businesses, build the solution and make it free, from a landing page dedicated to copying and pasting emojis, copyright symbols and ¯_(ツ)_/¯ to online calculators or image cropping. Simple tools keep potential customers coming back, sharing and bookmarking your site. Keep your best, more advanced tools pay-walled, as your simple tools will build trust and convert users.

Thanks to: Kat Wong of Perch.

47. Re-engage Previous Clients

Recheck your contact list of old clients and reach out to those who haven't bought from you in a while. Choose clients you haven't visited in six months and establish a regular timetable to accomplish this (say, every three months). Send them a "We miss you" message and an incentive to return by phone, text, email, or direct mail, along with a deal or promotion.

Thanks to: Oakley Miller of AutoWiringPro.

48. Show Off Your Knowledge

You can build curiosity and even buzz by exhibiting your industry knowledge, which can help you draw in new clients and increase business from your current clientele. Making a positive impression on potential new clients and consumers can be accomplished in a number of ways, including volunteering to appear on industry panels, presenting a webinar or workshop, speaking at trade shows or to groups that target customers belong to, or conducting educational sessions for owners of B2B businesses' benefit.

Thanks to: Mandy Cheung of Golden Aura Business Advisory.

49. Use Referral Marketing

One effective and creative tip for small businesses to grow their customer base is to leverage the power of referral marketing. Referral marketing is a technique that encourages your existing customers to refer their friends and family to your business, thereby expanding your customer base through word-of-mouth.

Thanks to: Rohan Kadam of Biking Know How.

50. Leave Cold Leads in the Cold

The traditional method businesses search for leads is to play the numbers game. They send cold emails or cold messages on social media platforms, hoping a small portion of people will respond. Rather than doing cold outreach, why not find warm leads? This is done by simply searching on social media for people looking for recommendations and referrals for your products and services. There are many potential warm leads on various platforms that go unanswered. Leave the cold leads in the cold.

Thanks to: Devin Miller of Miller IP Law.

51. Beef Up Your LinkedIn Profile

While the social media platform may be overlooked in terms of growing ones’ customer base, it shouldn’t be. It may not have the impact of Facebook, Instagram, or TikTok, but it’s still a worthy competitor. Make sure your profile reflects your employer brand. Have an attractive banner, a compelling “About” section, fun videos, and engaging posts. Lastly, ask existing customers for recommendations. LinkedIn is a great way to grow your customer base if used correctly.

Thanks to: Andrew Meyer of Arbor.

52. Reach An Unlimited Audience

As a proactive salesperson, I was shocked upon entering entrepreneurship to learn that attraction marketing is far better. Scarier was the idea of dropping the competitiveness to be collaborative. To my surprise, attraction marketing plus a collaborative effort always prove worthy when everyone has similar values and priorities and a unique identity. Branding plus marketing precede sales. Collectively you reach a far wider audience than doing it alone, and sales will soar.

Thanks to: Elinor Stutz of Smooth Sale.

53. Offer Discounts & Promotions

Offering discounts and promotions to new customers is a great strategy for any business owner looking to grow their customer base. By providing attractive incentives, businesses can entice more people to try their products or services. Discounts and promotions can also help build trust among prospective customers who are unfamiliar with the company’s offerings. People are also more likely to make purchases if they’re confident that they’re getting a good deal.

Thanks to: Grant Sevek of One Nation Solar.

54. Think Unique or Perish

One of the biggest errors small businesses make is cutting their marketing budget or throwing darts without any strategic vision for growth. Every dollar counts and a business must uncover their unique differentiation factor outside of low price, quality and service. This is the very soul of the business, the reason they exist, and the passion behind their story. Once this is determined and packaged correctly, the business can unleash proper strategies that matter for success. Think Unique!

Thanks to: Wafa Kanan of Unique Image.

55. Unique Customer Experiences

Consider creating a unique and interactive experience for your customers. For example, if you run a restaurant, you could offer cooking classes or tastings. If you have a retail store, you could host events such as trunk shows or product launches.

By providing an engaging and memorable experience, you not only attract new customers but also foster loyalty and word-of-mouth referrals from your existing customers.

Thanks to: Mudassir Ahmed of Digimiles.

56. Offer Discounted Bundles

Everyone loves to have a discount on their purchases. Small businesses can bundle their frequently sold services or products and give a discount on that to expand their customer base. Plus, they won't have to spend extra money on marketing those products & services separately which can lead to more profits, as well as customer satisfaction.

Thanks to: Khanh Tran of Majorca Villas.

57. Best Business Practices

The best way a business can get new customers is by expanding its reach. There are two places to do this: Google and YouTube. First, when you optimize for your keywords and can beat your competitors, your reputation grows when interested consumers find you. People believe you have more value to offer and they sign up for your email list. On YouTube, you grow credibility when people hear your expertise in your video, which also makes them sign up for your list. Use your list to market to members.

Thanks to: Janice Wald of Mostly Blogging.

58. Start a Loyalty Program

Offer incentives for customers who repeatedly use your services or purchase your products. This can include discounts, free gifts, or access to exclusive content. By rewarding your loyal customers, you create a strong customer base that keeps coming back for more.

Thanks to: Raju Shahi of Ideal BlogHub.

59. Graffiti Clean-Up

Our client, Wray Bros, setup a local community initiative to remove graffiti around the city using their cleaning products.

This allowed them to demonstrate how easily and quickly their products removed the graffiti, turning it into a live art performance which attracted plenty of social media views as well as local press coverage, thus exposing the brand to thousands of people who had never heard of them previously.

Thanks to: Joe Jones of Wray Bros.

60. Live Videos

Live videos are more engaging and effective than most people think. Being able to use your social media accounts (mostly Facebook, Instagram, & TikTok, but also doable on YouTube) to create a live segment can draw people in and interact with them in a very different way.

If done correctly, you can put together a quality live session where you provide valuable information, be able to speak with them directly, put a face to the organization's name, and - in the end - find new customers!

Thanks to: Joe Davies of FATJOE.

61. Leverage Local Partnership

Leverage local partnerships to grow your customer base. Cross-promoting with other businesses, or participating in community events, collaborating with local influencers, and donating to local charities are all effective strategies. It's important to choose partners who align with your brand values and target audience. By building authentic relationships with other businesses and organizations in your community, you can grow your customer base while also supporting your local community.

Thanks to: Jeremy Dawes of https://www.jezweb.com.au/.

62. Loyalty Program Exchange

Create a loyalty program exchange with a small business in your area that is non-competitive. Offer your customers an exclusive discount or incentive to shop at the partner business, and vice versa. For example, if you run a promotional products printing company, you can team up with a digital marketing agency. This reciprocity can encourage repeat business from existing customers, as well as incentivize them to explore the offerings of your partner business. It's a win-win!

Thanks to: Vladimir Gendelman of Company Folders, Inc.

63. Active Knowledge-sharing

In the legal industry, one thing that works well is sharing essential information. Our law firm, for example, shares practical and valuable information about the cases we have won with our clients and also explores different scenarios. This not only showcases our expertise and creates confidence in our brand but also educates our audience so they know what to do when in trouble. More importantly, it spreads awareness of the law and proves to be a socially responsible move.

Thanks to: Riley Beam of Douglas R. Beam, P.A.

64. Predictive Analytics

Thanks to the widespread adoption of AI, it is now possible even for small businesses to leverage the advantages of technologies like predictive analytics. With specific data of your most promising audience at hand, a small business can allocate its limited resources expecting bankable accuracy and, therefore, higher ROI. Also, with lower marketing costs and higher revenue, the brand can quickly expand into new markets.

Thanks to: Ariav Cohen of Proprep.

65. Smart Brand Partnerships

Forging strategic partnerships with others brands and offering exclusive discounts and special offers is a great way to attract new customers. Our paintball business does this often and have always received tremendous response. Firstly, in partnering with similar fun brands, we gain access to a target audience similar to ours which saves us the trouble of digging up new potential customer bases. Secondly, the giveaways also help our partners in their sales. So, it’s a win-win for everyone!

Thanks to: Tony Angeleri of Lone Wolf Paintball.

66. Free Reviews and Reports

One way to attract new customers is to offer free reviews and reports, a move that can help a small business interact with a new audience. In the home improvement space, for example, whenever we offer free home inspection reports or announce free recommendations by our renovation experts, we always enjoy excellent customer response. In addition to making contact and gaining the confidence of our potential customers, the interactions also help us show off our expertise in the field.

Thanks to: Neil Platt of Emerald Home Improvements.

67. Drawing Up a Progress Plan

When you partner with a customer, whether an individual or a business, it helps show genuine interest in their growth. You can start by drawing up a progress plan that shows them how they stand to benefit by partnering up. A small business can even afford to do this on a personal level, offering it a unique advantage. In laying out this blueprint, you make it easier for customers to reach out to you because they now know your business plans include their growth and development.

Thanks to: Wasim Kagzi of MuscleLead.

68. Oferr Free Trials

Depending on the work you do and what you're trying to offer, it might make sense to offer a free trial. If you are confident in your product and have something worth paying for, then a free trial might give potential customers a taste of what you have available, which will make them purchase it after the free trial is expired.

Obviously, this only works for certain offerings, but it can be a unique way to win over a customer when done properly.

Thanks to: Tim Woda of White Peak.

69. Join Forces

Join forces with other companies. It is something I highly advise to my clientele. Find companies that complement your own and see if you can work together. Cross-promotion, co-hosted workshops or events, or even co-branded goods are examples of this. By collaborating, you can access each other's clientele and open up new markets.

Thanks to: Sai Blackbyrn of Coach Foundation.

70. Incorporation

Incorporating your company as an LLC, S or C corporation increases your brand's legitimacy. It instills a sense of stability in your company. Incoming clients perceive a business with a strong reputation they can rely on, and current clients have the comfort of knowing their favorite business is here to stay. Incorporation safeguards your brand by forbidding rival companies in the state from utilizing the same name. Use National's assistance with a business establishment to begin to enjoy.

Thanks to: Rameez Akhtar of B. Braun Group.

71. Customer Referrals

One of the best ways to grow your customer base is to seek referrals/endorsements from existing customers. A current/past customer that enjoyed their experience with you will happily tell others about their experience. If you don't have an established loyalty rewards system, you might consider asking customers to join a mailing list, social medias, etc. and push out a "reward" (discount or other offering) for providing referrals/endorsements.

Thanks to: Eric Greco of FrugalNerds.com.

72. Step Up As an Expert

Whether you run a product-based or service-based business, you are the expert running the show, so start acting like it. Show up on your social media as the expert you are, and look for opportunities to be an expert for other businesses who share your target audience. Reach out for collaboration, host each other on Instagram Lives, tag each other in posts, cross-promote your newsletters, and always be ready with an opt-in to catch interested audience members’ email addresses for yourself.

Thanks to: Kate De Palma of Scented Designs Candle Co.

73. Partnering with Beasts

My honest tip for getting more customers would have to be focusing on making partnerships with other businesses in similar industries. When you do this successfully, you can get a consistent stream of referrals. This works very well if the businesses you partner up with are already really established. So, make sure to get creative on the way you catch their attention!

Thanks to: Lucas Vitale of SEO Assistance.

74. Get Social!

One of the most cost-effective ways I've seen to reach new customers is to reach them on social media - but DON'T sell! Follow their accounts, comment on their posts, and be one of their active fans. In time, you'll see or read something that you can help them with AFTER you establish a relationship.

Likewise, I've seen small business owners post that they are in need of marketing, and I've contacted them directly immediately. What you don't want to do is seem like a LinkedIn sales email.

Thanks to: Trish Stukbauer of ie Marketing, llc.

75. Diversify Your Service

While it is important to focus on delivering quality goods or services that your customers know and trust, it is also essential to explore new offerings that will engage a broader customer base. Consider offering products or services related to your core offerings but provide something unique, such as an online store if you only operate a brick-and-mortar business or custom-made items for special occasions.

Thanks to: Karl Robinson of Logicata.

76. Leverage Price Sensitivity

People are often price sensitive during tough economic times, so a slight price reduction can have a significant impact on your sales. Consider offering promotions, discounts, and bundles to attract more customers and encourage repeat purchases. To achieve this without impacting your profits, you should look for ways to lower operating costs, increase efficiency, and reduce waste. This may include adopting sustainable practices, automating processes, and leveraging technology.

Thanks to: Gary Gray of CouponChief.

77. Adapt to Changing Needs

The market is constantly evolving, so keep an eye on trends and customer behavior. Analyze your customers' data to identify any changes in their needs and preferences, then adjust your offerings accordingly. If customers want more convenience, consider offering delivery or subscription services. If they seek new experiences, consider launching special offers or events to keep them engaged. The key is to stay ahead of the curve and anticipate customer needs before they know what they want.

Thanks to: Effie Asafu-Adjaye of Beautiful Sparks.

78. Set Up an Online Store

More and more people are turning to the Internet to find goods and services, so setting up an online store is a great way to reach new customers. An online store is relatively easy to set up and maintain compared to traditional brick-and-mortar stores, making them a great option for small businesses. They are also more resilient to economic downturns and can reach a much wider customer base, allowing you to tap into new markets.

Thanks to: Todd Saunders of Big Safety.

79. Create a Referral Program

Word-of-mouth is one of the most effective methods of marketing. You can encourage people to spread the word about your business by setting up a referral program, which rewards existing customers for referring new ones. This will help grow your customer base and ensure that you retain your current customers and strengthen relationships with them. A referral program doesn't have to be complicated — even a small reward for each referral can make a big difference.

Thanks to: Peter Lucas of Relocate To Andorra.

80. Optimize GBP Profile

One of the most powerful tools I use is to fully optimize my Google Business Profile with lots of quality customer reviews, pictures, updates, and to make sure all my business info is present and up to date. The customer reviews have been especially helpful in getting new business. We've had lots of customers who reached out to us because they read through our reviews and were impressed with our track record of customer service.

Thanks to: Erik Wright of New Horizon Home Buyers.

81. Referral Program

We have had great success using a referral program where our current customers get a financial incentive any time they refer a new customer to us. Most of our business is from word of mouth and giving our existing customers a great incentive for advertising our business for us has been a great way to increase our customer base.

Thanks to: Jessica Wright of Dream Team Fundraising.

82. Customer Love Brings More Biz

...and she told two friends, and they told two friends, and so on and so on... That was the theme of a hair care commercial when I was growing up, but the theme of customers sharing their love of a product is as relevant now as it was then.

That is why we choose to treat our customers with so much respect, care and love that they continually bring us business.

This has become the best way for us to grow our business, as well as the best way to care for our existing customers.

Thanks to: Roberta Perry of ScrubzBody Skin Care Products.

83. Web Presence Is Key!

For our business, the strength of our web presence is directly correlated with how many new customers we are bringing in. This is everything from our SEO rankings, social media presence, Google Business Profile, BBB profile, Yelp, Yellowpages, etc. We live in a world where most people go online to find the services or products they need. A strong web presence gives our business a leg up over the competition.

Thanks to: Jeremy Resmer of Value Land Buyers.

84. Exceptional, Personal Service

Businesses can attract and retain more customers by offering exceptional customer service. By providing personalized interactions, quick responses to inquiries or complaints, and regularly going beyond to satisfy customers' needs, brands can build a loyal customer base that will make return purchases and refer others to the company. Investing in quality customer service may require some extra resources upfront, but increased customer loyalty and positive word-of-mouth advertising make up for it.

Thanks to: Michael Green of Winona.

85. Grow Your Online Reviews

Ask past customers to review your business online to grow your customer base. Make it a simple process by emailing them a link, so all they have to do is click and type. Use these reviews to adjust certain business practices if needed— be sure to thoroughly address negative ones and learn from your mistakes. Making sure your business is well-represented with solid reviews is essential to growing your customer base, so don’t hesitate to reach out to customers for a helping hand.

Thanks to: Andrew Chen of Videeo.

86. Create Loyalty Programs

Loyalty programs are among the best strategies to help grow your customer base. Customers can sign up at checkout with the intention of sticking around for the long term. Loyalty programs could have lasting, fruitful benefits for your business, and will not only bring more customers and traffic to your website, but also serve as a useful source of data to make user experience better (UX) and increase future engagement.

Thanks to: Dakota McDaniels of Pluto.

87. Customers as Brand Ambassadors

Happy customers can spread the word about the business effectively. By recognizing their efforts and making them brand ambassadors, SMBs can grow their customer base. The best is to offer them rewards and they will be good at marketing your small business. It will help grow your customer base. Furthermore, SMBs must make it simple for happy customers to share their experiences with others through multiple social channels. This will help spread the word to grow their customer base.

Thanks to: Kamila Flieger of Green Snooze.

88. Endo Marketing

Endo marketing is a perfect solution for SMBs to grow their customer base. SMBs need to select among their employees the passionate ones about their products or services and also those who can communicate the value proposition of their brand to customers. By making those employees brand ambassadors, SMBs can expect a guaranteed increase in their customer experience. This will help SMBs grow their customer base because customers with good experiences will attract new customers.

Thanks to: Jessica Woods of SYMVOLT.

89. Leverage Local SEO

SMBs can use Local SEO to boost their customer base as it helps businesses to reach local customers who are searching for products or services in their area. Using Local SEO techniques like optimizing the website, or improving local listing for local searches, SMBs can better target their marketing efforts to customers in their defined business area. This can ensure increasing business credibility, resulting in an increased customer base.

Thanks to: Tayong Tsi Joseph of GlacerFM.

90. Hire a Freelance Growth Expert

Small businesses can hire a freelance marketing expert to develop a unique growth strategy. Hiring a freelance growth expert means that small businesses don't have to take on the long-term cost of a full-time employee – while also gaining the expert insight they need to expand their business and meet revenue goals. Platforms like LinkedIn allow you to connect with freelance marketers with a wealth of knowledge and experience.

Thanks to: Joshua Host of Thrivelab.

91. Host Giveaways on Social Media

Free giveaways on social media are an efficient way to increase brand awareness and expand the customer base of your small business. For example, the stipulations to win most Instagram giveaways call for those entering the contest to follow the business account, tag a friend in the comments, and share it in their story. Giveaways have the potential to spread like wildfire through organic exposure – with a significant chance of improving your reach for little upfront investment.

Thanks to: Lyudmyla Dobrynina of Optimeal.

92. Promote Your Company At Events

Events are among the most engaging ways for small businesses to spread the word about their products. Customers can learn about your products through demonstrations, product displays, and workshops. These in-person, meaningful interactions are likely to leave a lasting positive impression compared to online communications.

Thanks to: Cesar Cruz of Sebastian Cruz Couture.

93. Leverage Custom Mobile App

Leverage a custom mobile app for small businesses by offering personalized content, gamification, and AR experiences. Use social sharing, referral programs, and location-based marketing to boost customer engagement. Partner with influencers, create in-app events, and provide educational content for added value. Integrate with popular platforms like Google Assistant and Siri for seamless user interaction. These strategies will help grow your customer base and increase brand loyalty.

Thanks to: Irish Sailago of BIT Studios.

94. Host A Giveaway

Hosting a giveaway on social media is a great way for businesses to attract new customers. A standard giveaway will ask people to follow your account and share the post to enter. This way, you build your own following while simultaneously getting free exposure to new potential customers. It's also low-cost for businesses, because you only need to put up a limited amount of product for the prize. If you want to really expand your reach, consider partnering with another company for the contest.

Thanks to: Josh Weiss of Reggie.

95. Be Smart About Social Media

Use social media in a smart way. Instagram and TikTok are huge platforms, but they're crowded with tons of businesses trying to promote themselves. LinkedIn, on the other hand, is mostly full of work-related content. This leaves an opening in their market for fun, engaging content. If you post on there about entertaining subjects, we've found it's possible to get extremely high levels of engagement, which the site then rewards with more reach. If you want to grow, carve out a place to stand out.

Thanks to: Max Ade of Pickleheads.

96. Tap into All Social Channels

Leverage social media to connect with potential customers worldwide and build a more robust brand presence. These tools exist to help people network their interests, so tap into those networks while offering real consumer value. Consistently post engaging content, be responsive to followers who like and comment, and use targeted advertising tools to reach your desired audience to succeed.

Thanks to: Guna Kakulapati of Cureskin.

97. Fortify Existing Relationships

Grow more customers as a small business by fortifying those solid relationships with customers you already have. Satisfied shoppers are likely to refer their friends and family, leave better reviews, and become loyal advocates of your brand. Encourage customer feedback openly, respond promptly and professionally to issues or concerns, and offer referrals or repeat business incentives. Word-of-mouth is a powerful tool for growth!

Thanks to: Ubi Perez of Hush.

98. Network Local Communities

Small business leaders should leverage the power of their local communities to share and grow brand reach. Partner with other businesses, participate in local events, and offer promotions or discounts to attract new customers. Networking and building relationships with other entrepreneurs can also be incredibly rewarding through the referrals, collaborations, support networks, and friendships you can build. Don't underestimate the power of your community in helping you reach new customers!

Thanks to: Kevin Miller of kevinmiller.com.

99. Leverage Social Media

One of the most effective ways to grow your customer base as a small business is by leveraging social media platforms. Create a strong social media presence across all relevant channels, and regularly post engaging content to increase reach and engagement. Also, consider paid social media options to give your company the jumpstart it may need!

Thanks to: Victor Mathieux of Miracle Brand.

100. Create Valuable Content

Producing valuable content on your website and social media channels can help attract and retain customers. Start by focusing on educating your audience and addressing their pain points. Then, be sure to offer content that provides actionable tips that your readers can implement right away.

Thanks to: Bridget Reed of The Word Counter.

101. Take Advantage of Digital Pay

Digital payments are becoming increasingly popular among customers due to their convenience and security. Adding digital payment methods such as Apple Pay, Google Pay, PayPal, and Venmo to your checkout process can make it easier for people to purchase from you and gain customers. Moreover, you’ll also benefit from the improved security digital payments can provide for both customers and your business. This will help to build trust in your brand and, ultimately, help you to grow and drive sales.

Thanks to: Nick Rivadeneira of Racebuilds.

102. Through Social Influencers

Using social influencers for marketing is a sure way for small businesses to get new clients with less effort because, with this strategy, you don't have to pay for the ad space, and professional platforms are not directly involved. Also, social influencers are not traditional celebrities. Their followers are personally attached to them and trust them more. Consumers nowadays are not like those of the past; they don't trust professional advertisements; instead, they trust people.

Thanks to: Billy Parker of Gift Delivery.

103. At Conferences & Events

In person, you are able to make a very personable connection with potential customers.

If you can acquire a lead while speaking face-to-face, your chances of eventually closing on them grow quite a bit, when compared to connecting virtually or through other channels.

By attending conferences and events where you can find potential customers, you can create these personal connections which increases your chances of acquiring a customer. Look for local (and not local) opportunities!

Thanks to: Eric Kingsley of Kingsley & Kingsley.

104. Gift Them Something

By giving out gifts you might be able to acquire new customers!

Here's how to do it:

-Purchase a number of gift cards to a local coffee shop.
-Pass them out in person or door-to-door along with a business card.

By gifting something, you'll leave a positive impression. When they need to hire someone in your industry, your name will resonate in a positive way and they might repay the favor by coming to work with you!

Gifts are always well received and it's a creative way to network!

Thanks to: Eric Nerhood of Premier Property Buyers.

105. Make Referrals

Create a referral marketing program encouraging purchasers to promote your items in exchange for discounts. If a friend or family member of someone recommends you, they are significantly more likely to purchase from you. You can provide a discount to either the person referring, the person being referred, or both. This may be an efficient method of generating new leads and expanding your customer base.

Thanks to: Michael Springer of Opportunity Green.

106. Genuinely Care

In running a business, it can be easy to get caught up in the numbers but we can forget that those numbers often represent people. Real people with desires, challenges, and stories. If you are wanting to grow your customer base, you need to remember that fact and show genuine care. Business success is based on relationship success and you want to feel like the other person cares when you're doing business with them. It makes all the difference in this digital world.

Thanks to: Emily Kristofferson of Emilykristofferson.com/.

107. Get Out into the Community!

Sometimes, the best solution to growing your consumer base is to get out into the community and raise brand awareness by handing out pamphlets, talking to people in your local community and just informing them of your business. Ask them what they might want to see from a business like yours, and invite them to look you up online. It also helps to give out discounts to encourage them to look into your brand.

Thanks to: Daniel Climans of StickerYou.

108. Create Some Merchandise!

No matter what your business is, consumers like merchandise. It can help your business to look into creating items people can wear that have your logo or name on it. Especially if the merchandise is free, people will want to wear it. This spreads your brand far and wide, and can really help to increase your customer base!

Thanks to: Karen Lee of Smart Robotic Home.

109. Creativity on TikTok

TikTok is an important marketing trend happening now that can help you land new customers if you’re creative enough.

This platform receives more engagement than any other and is a goldmine of unique, enthusiastic people who can make phenomenal content with a phone and some fun.

Companies that are not benefiting from TikTok are going to miss out. TikTok is a giant right now and is ripe for the taking. You can grow your customer base in a big way if you use it correctly.

Thanks to: James Parsons of Content Powered.

110. Build a Community of Consumers

One way any business can grow its customer base in a steady yet consistent way is by treating its consumers as part of its community. This would require a multi-faceted approach; it involves welcoming and listening to their feedback, engaging with them often, collecting and showcasing user-generated content, and organizing innovative events. This is going to attract more customers who are intrigued by your products, and the experience they will bring.

Thanks to: Adam Wright of Human Tonik.

111. Run an Online Contest

An online contest (whether it be through social media, email, or your website) can engage new leads and capture new customers. If you can grab people's attention through a contest of some sort, and get yourself on their radar, it could lead to the acquisition of many new clients.

People like free things, and they like exciting contests that give them a chance to win, so running one can do all sorts of good things, including the acquiring of new customers for you.

Thanks to: Brian Porter of Dream Home Studio.

112. Double Down on Market Research

There’s no denying that to grow your audience, you need to understand them, through and through. The best step a company can take to grow its customer base is to look deeper into its target audience. This allows you to zero in on them and craft marketing and product strategies around their preferences. Identifying their needs and specializing in your niche is a pointed and informed effort. This is far more effective than casting a wide fish net and trying to catch as many fish as you can.

Thanks to: Guy Sharp of Andorra Guides.

113. Engage on Social Media

Social media is undeniably one of the best tools to reach a larger audience but the downside is that it’s a competitive space. One method to reach a wide audience organically is through frequent live sessions and interviews on your page with experts from your industry. By coming up with unique topics that your audience would benefit from, hosting sessions consistently, and inviting interesting guests to your platform, you're connecting with your own and your guests' audience authentically.

Thanks to: Peter Monkhouse of ICL SA.

114. Free Estimates & Proposals

By offering a free proposal to potential customers, or even people who are just curious about pricing, it can lead to finding new customers.

If you take the time to provide an estimate, and even answer questions and provide additional insight, you could win over the person and turn them into a customer.

Through the proposal, you're getting your name in their ear, and you could surprise them with your reasonable, thorough proposal so that they decide to work with you.

Thanks to: Jennifer Gragg of Colony Roofers.

115. Prioritize Customer Service

Your customer interactions and customer service have the potential to grow your customer base and keep your current customers satisfied. Customers expect a perfect and proactive approach when it comes to customer service. Train your team to provide effective, polite, and solution-centric customer service. When you do this, it’s likely that your brand will develop a positive reputation that will retain current customers and attract new ones.

Thanks to: Robert Lang of Vivint.Security.

116. Harness the Power of Podcasts

Long-format, informative content like podcasts has really started making a comeback. While shorter content can be used to capture the audience’s attention, longer content showcases your expertise. If you can stay consistent and creative with your content and invite relevant guests to converse with you, you’re likely to grow your audience and incite curiosity about your brand. This will gradually grow your customer base and reach an audience that is truly interested in your niche.

Thanks to: Harry Morton of Lower Street.

117. Empathy is Key

In today's highly competitive market, customers can quickly switch to a competitor if they're not satisfied with the service they receive. Therefore, embracing an empathetic mindset is key to growing your customer base. When customers feel you are sincerely listening to them and going above and beyond to meet their needs, you create a positive customer experience that leads to customer loyalty, positive reviews, and more referrals, which are essential for the long-term success of your business.

Thanks to: Jay Abt of Abt Law.

118. Cultivate Customer Loyalty

Word-of-mouth marketing can be an incredibly powerful tool for small businesses. By encouraging customers to share their experiences with your business, you can reach more potential customers who are interested in what you have to offer. Giving your customers the opportunity to share their experiences with others also helps them feel valued. This will help them feel more connected and loyal to your brand, which could result in repeat business and referrals.

Thanks to: Chris Knowles of True Friends Moving Company.

119. Hosting a Giveaway

Hosting a giveaway can be a powerful tool to attract new customers and increase engagement with your brand. By offering a prize or discount, businesses can generate interest and create buzz around their products or services. The results can be impressive: increased brand awareness, more followers, and ultimately, more customers. Social media is an effective platform to host a giveaway, as it allows you to reach a broad audience and create shareable content.

Thanks to: Thomas Niemczewski of Dream Chasers.

120. Viral Marketing Campaign

Consider creating a viral marketing campaign! By creating a funny video or meme that resonates with your target audience, you can quickly and easily reach a larger audience and increase brand visibility. This strategy is particularly effective at attracting attention from potential new customers, and can ultimately drive more sales and grow your business. So, if you're ready to take your marketing efforts to the next level, start brainstorming your next viral campaign today!

Thanks to: Aaron Rice of Stayyy.

121. Offering Free Trials/Samples

By providing free trials, you're giving customers the opportunity to test your offerings and decide if they are a good fit for their needs. This can also lead to positive reviews and word-of-mouth referrals, as satisfied customers are likely to share their positive experiences with others. By providing a risk-free way for customers to try your products or services, you're opening up the possibility of gaining new customers who may have been hesitant to commit otherwise.

Thanks to: Jared Floyd of Ajax Creative.

122. Hosting an Event

Hosting an event is an effective way to create a lasting impression of your brand and engage potential customers. Whether it's a product launch party or a charity fundraiser, events can help increase brand awareness and attract new customers. By providing a memorable experience, customers are more likely to remember and share their positive experiences with others, ultimately leading to increased brand recognition and loyalty.

Thanks to: Jimmy Huh of JH SEO.

123. The Power of the Crowd

As a business owner, I've found that partnering with other small businesses to hold joint events like pop-ups is an effective way to expand my customer base. By collaborating with other businesses, we can share our customer base & attract new customers who may not have heard of our businesses before.

For example, I have a niche skincare line, so I might partner with other well-being businesses, e.g. spas, so we can create a cohesive theme & offer our customers unique shopping experiences. Boom!

Thanks to: Nina Atimah of VOUEE.

124. Personalized Experiences

Delivering personalized experiences has become a game-changer for brands. When you offer tailored products or services to customers, you create a lasting impression that they are likely to share with others. This can result in glowing reviews, and word-of-mouth referrals, and ultimately, attract new customers to your brand. By providing customized offerings, customers feel valued and appreciated, which increases their loyalty to your brand.

Thanks to: Cary Goldstein of Goldstein Dental Center.

125. Collaboration With Influencers

Collaborating with social media influencers or bloggers can be a game-changer for businesses looking to reach a wider audience and attract new customers. With their established audience and credibility, partnering with influencers can help businesses increase their visibility and potentially gain new customers who trust the influencer's recommendations.

Thanks to: Joyce Kahng of Orange + Magnolia Dental Studio.

126. Standout Packaging Design

Having a standout packaging design is crucial to truly set your brand apart from the rest. Not only does it capture the attention of potential customers, but it can also significantly boost your brand's visibility and ultimately lead to more sales. By investing in a unique and eye-catching packaging design, you create a lasting impression in the minds of your target audience, making it more likely for them to remember and recommend your brand to others.

Thanks to: Thomas Wright of The Lipo Group.

127. Network In Person and Online

Networking is the best tip I’ve ever received as a business owner. Attend events, join professional associations, and engage with potential clients via social media. Building and maintaining relationships enable you to expand your network and promote your services. Don't be afraid to ask for referrals and offer incentives to those who refer new clients your way. Word-of-mouth is a powerful marketing tool, and it starts with putting yourself out there and connecting with the right people.

Thanks to: Rick Hovde of Hovde Dassow + Deets.

128. Social Media as Advertising

We like to think of our social media posts, including videos, as little advertisements for our brand. Our goal in creating and sharing content on social media is always to drive people to our website. Post across all the platforms to reach a wider audience, but try to engage that audience to take the action you want (visiting your site, transacting, etc).

Thanks to: Lauren Keys of Trip Of A Lifestyle.

129. Network

Networking is an invaluable tool that small business owners should take advantage of if they want to build their customer base. Through networking, small business owners can develop relationships with their peers and potential customers, increasing their chances of finding new opportunities and leads. Networking allows entrepreneurs to build a reputation for themselves and their businesses by demonstrating trustworthiness and openness in their interactions.

Thanks to: Brandon Henderson of HMW Law.

130. Pop-up Web Design Clinic

A great tip for marketing agencies who specialize in designing and building websites is to set up pop-up web design clinics in co-working spaces, business conferences, or local events. Offer free website consultations and quick design tips, showcasing the company's expertise while building connections with potential clients.

Thanks to: Georgia Savage of Blaze Media.

131. Engage in Partnerships

Engage in partnerships with other businesses that have found success. This way, you can reach their audiences in addition to your target audience to attract more customers. This is not to say that you should not come up with other marketing strategies as well, but overall, partnerships are a great way to get the ball rolling and accelerate the process of building your customer base.

Thanks to: Miles Beckett of Flossy.

132. Expert Content Creation

Create high-quality content such as blog posts, videos, and infographics to establish your brand as an expert in your field. Provide valuable information that educates and engages your audience and promotes your products or services to gain new customers.

Thanks to: Kaloyan Dimitrov of Enhancv.

133. Website SEO Optimization

Optimize your website for search engines like Google to increase visibility and attract more potential customers. Use keywords, meta descriptions, and other SEO techniques to rank higher in search results.

Thanks to: Ryan Mitchell of Do Good Things.

134. Targeted Advertising

Use targeted advertising campaigns to reach specific demographics that are most likely to be interested in your products or services. Utilize social media advertising or Google AdWords to reach your ideal customer.

Thanks to: Max Wilson of Fully Home.

135. Being Leaders of Information

You can win over potential customers by being seen as a thought leader in your space.

For us, we’re committed to correcting misinformation, sharing interesting insights into personal rights, and helping our followers learn. We are passionate about our work, and we are constantly learning about the work we can do for our clients.

By sharing this insight, we take a unique approach to finding and securing customers.

Thanks to: Jonathan Marshall of Law Offices of Jonathan F. Marshall.

136. Borrow a Target Audience

You can collaborate with non-competing small businesses that share your target audience to create a buzz around both businesses. For example, a gluten-free bakery could partner with a nearby coffee shop to offer a "guilt-free indulgence" package. You can host joint events like tastings or classes to attract new customers and create a memorable experience. This leverages each other's strengths and resources, creating a win-win situation for everyone.

Thanks to: Victoria Bennett of The Crowdfunding Hub.

137. Hire Skilled Customer Reps

Having a team of skilled customer reps can help you grow your business efficiently. Whenever they solve any customer complaints or receive compliments for their service, they can ask for referrals or recommendations. This will help you find new leads and get potential customers to your door. Those leads can be used to target marketing campaigns that'll grow your existing customer base.

Thanks to: Robert Ramsey of Hillman Curtis.

138. Video Graphics

Video graphics generate organic content through social media and search engine optimization. It gives companies the opportunity to reach a larger audience when posting stories or reels on Instagram, TikTok, or Facebook. For example, users can search for specific keywords on TikTok to discover best practices for their health journey. These videos are extremely effective in engaging potential consumers, which increases traffic to the site and starts the conversation.

Thanks to: Christy Pyrz of Paradigm Peptides.

139. Invest in SEO

Invest in search engine optimization (SEO) to improve visibility in online search results. Optimizing the website and content for relevant keywords can attract more organic traffic and increase the chances of converting visitors into customers. SEO is a critical component of any successful digital marketing strategy.

Thanks to: David Victor of Boomcycle.

140. Leverage AI Tools

One of the best tips for small businesses to effectively grow their customer base is to leverage artificial intelligence tools, such as chatbots or customer service AI assistants. This tip is particularly effective since AI tools can be used by small businesses for a fraction of what it costs to hire an additional employee to provide customer support services. AI tools come with numerous benefits that help small businesses grow their customer base, such as 24/7 availability & instant responses.

Thanks to: Jesper Nissen of YACSS.

141. Host Events or Workshops

Host events or workshops to provide value and build relationships with potential customers. Hosting events or workshops that align with the business's mission and target audience can provide value to attendees and create a positive brand impression. This can lead to word-of-mouth referrals and new customer acquisitions. For example, a SAAS company can host a webinar to demo their product and give people an opportunity to ask questions.

Thanks to: Will Yang of Instrumentl.

142. Utilize User-Generated Content

Utilize user-generated content to showcase customer experiences and increase social proof. Encouraging customers to share photos or reviews on social media or the business's website can increase brand awareness and establish trust with potential customers. This can also create a sense of community and increase customer loyalty among existing customers.

Thanks to: Tom McSherry of Sections For Sale.

143. Personalized Experiences

Offer personalized experiences to create a memorable customer experience and increase customer satisfaction. Tailoring products, services, or messaging to individual customers' preferences or needs can create a sense of exclusivity and build a loyal customer base. For instance, small businesses can use customer segmentation to identify and deliver targeted marketing messages to customers that are most likely to be interested in their offering.

Thanks to: Diana Stepanova of Monitask.

144. Unique Brand Personality

Create a unique brand personality to stand out in a crowded market. Establishing a unique brand personality through visual branding, messaging, and customer interactions can help differentiate a business from competitors and attract new customers. This can also increase customer loyalty and advocacy. For example, a quirky and colorful branding strategy could appeal to a younger, more creative audience.

Thanks to: Ahmet Durmusoglu of ContentGo.

As always, many thanks to everyone that contributed to this article!

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